This post is meant to provide a collection of resources and concepts and basic ideas about how the Internet can be used in music marketing. It is meant for musicians, producers, DJs and labels, hopefully without too many genre-specific things. However, the general ideas about Internet marketing mentioned and linked to in this article may be useful to people in other fields besides music too. Currently, it’s a draft, so if you encounter errors, or if you think we should expand on some sections, if you have any questions, or ideas, tips, links etc. which we didn’t mention, please tell us, or feel free to leave you’re note in the comments. If some of the points aren’t anything new for you, good – because there still seems to be a lot of artists and labels big and small, for whom most of this will be new. You don’t have to care about the bleeding edge of IT to be able to make use of the excellent (and often free) marketing opportunities of the Internet. However, this post is just for you if you do understand that there is a lot of potential in the Internet, but you could use some help finding out some inspiration and also practical tips about what can be done and how. We’ll offer you some general concepts of marketing on the Internet, and we’ll talk about how to make yourself present at the places where people could be looking for you and how to make the most of them. Read on…
fullmoon electronic music festival | 29.6.-1.7.2007 | Ostrovec, Loc: 49°25’56.1″N,14°8’1.39″E Another festival invitation? As if there was nothing else to write about… well, don’t worry, other posts are coming :) This post itself is just a stub anyway, I’ll prepare more detailed info. However, get ready for this festival – it’s going to be big. http://www.last.fm/event/220344 UPDATE: The party is behind us. Everything went almost unexpectedly well, and all who took part in organizing this event can now bathe in the overwhelmingly positive feedback. Particularly Prenatal did a pretty good job of steering all the involved people so that things got done. A big thumbs up also goes to Quix for great sound and overall professionality of their work. We managed to attract probably the largest amount of people on a Czech psytrance party yet, and had also success in bringing in several groups of foreigners (which is still a relatively uncommon thing), who were then asking about future parties. There was also a lot of people who didn’t come because of psytrance, and ended up enjoying it immensel – which is quite funny, since the music wasn’t too good most of the time. But I may have a kind of “professional deformation” towards what good psytrance means… I’ll upload some pics and videos, for now only photos by others: : Alef, Kussanda, techno.cz, Fill, Rodrixs
I’m probably not going to write much about the party. For me, it was everything I hoped it would be, and there are lots of (almost exclusively) positive reactions from other people. I didn’t participate in taking pictures or shooting vids this year, so I’ll just link to whatever I’ve seen passing through the forum… And oh, there’s another interesting event coming – check out the Kruh festival.
Perplex – http://www.psytrance.cz/clanek.php?ret=in&pos=1&id=1005
Rodrixxs – http://rapidshare.com/files/32735672/BIOS_01.zip.html – http://rapidshare.com/files/32738620/BIOS_02.zip.html
Boti – http://vitos.tv/bios.zip
Dude – http://dude.rajce.idnes.cz/BIOS/
Kussanda – http://kussanda.rajce.idnes.cz/Bios_07/
Neuro – http://flickr.com/photos/8064739@N05/sets/72157600234340172/
Ambra/Hacecko – http://hacecko.rajce.idnes.cz/BIOS_O7/
Zahrada – http://www.mysticalwaves.com/photos07-3.htm
Youtube playlist – http://www.youtube.com/view_play_list?p=7A5BB877625B0095
Just a little tip for your next Google Earth visit. Besides the normal Google Earth navigation mode (Ctrl-T) there’s a “flight mode”, which can be turned on by pressing Ctrl-Alt-A or just Ctrl-A to start from current position.
You can control your plane using arrows, but usually you’ll need more precision. In flight simulator mode, when you click the left mouse button, your mouse cursor will take the shape of a cross, and every mouse movement now controls the plane. Another left click will switch the control mode off – the cursor will be an arrow again.
It takes a while to get hold of the controls, because even with the mouse everything is really sensitive, and you have to count with certain inertia. Basically, first you’ll want to make your plane fly straight. Using Ctrl-A to start from a flat angle, and then levelling the plane using just up and down arrows is a safe way to start, although in order not to loose height you might also want to increase throttle (using Page Up), close flaps (using Shift-F), and retract landing gear (using G). You can then use Ctrl and arrows to just look around instead of changing direction.
Use Ctrl-H to reach the complete help for GE flight simulator. There you can find more help and all the keyboard shortcuts. Enjoy!
UPDATE: With the release of Google Earth browser plugin, more interesting “simulators” are available – for example, you can visit http://www.paraglidingearth.com/ for a worldwide directory of paragliding sites, and use Google Earth as a paragliding simulator by clicking on “Fly this site”!
Another interesting use of the GE browser plugin, not a simulator, but a rather interesting visualization of various statistics, can be found at http://www.earthatlas.info/
Last weekend, as I visited my parents’ house in Brno, I asked my brother, if he has heard a recent mix by Scratch Pervertz. He didn’t have it, so I went on the net to find it. Before I even typed in the name, I realized that there should be an easier solution. I connected to my computer in Prague with VNC, in ten minutes I had set up my Apache server so that it allowed access to my music directories, and we could listen to the mix in question. However, I thought, perhaps there will be some better solution. Something that would go beyond simply accessing files as they are – something that would for example convert them to different bitrates, so that it would be possible to listen to them on mobile phones. And what about videos? It would definitely be nice, if it would work with videos too – I could use the same approach, simply use a HTTP server to access my files, but that is even more impractical then accessing music, because of the need for bandwidth. I googled up one or two solutions for Windows, but I didn’t find one that would be powerful and yet simple enough. And as I already had access to my music that night, I didn’t pursue this matter further. Next morning however, a new post was out on Lifehacker, covering exactly this topic. And there it was – Orb. A service, that allows you to access media on your computer from anywhere, and when I installed it on my home computer, I found out that it is actually better then I would have hoped. It allows you to browse your media, catalogue them, tag them, create playlists, etc. It can also convert and resample your media to several format and bandwidths. And it allows you to access not only music files and movies, but also pictures and documents. And it works – not only can I listen to music and watch anything I have on my home computer at work (where it works flawlessly even behind a very restrictive, port 80 through SOCKS proxy), but practically anywhere where I can get a decent GSM connection on my Nokia N70. And while the movies don’t look like much, for the small mobile display it is actually pretty good, and in places where the mobile bandwidth is less occupied, there is no problem increasing the quality. Now this is something I didn’t know I wanted until a few days ago, and I’m already wondering how did I manage to live before that :) Not that I would need to fill my head with “media” all the time, but in the times when I do want some entertainment, this is very comfortable. There’s no need to recode movies, if I want to watch them “on the road”, there’s no need to copy stuff, or carry it with myself… and it just works. Great. You need to have a decent upstream on your home computer, of course, and it needs to be running, but mine is running most of the time anyway and my connection is 1.5 Mbps, so no problem there. Actually, I could see something like this replacing portable players in the future. I mean, I’m already used to having net access everywhere I go, and even though it is just Opera on a small mobile phone screen, it is still better then nothing when you need information, or when you want to catch up with reading some blog posts you starred with Google Reader. So why should you settle for carrying a few gigabytes of media on yet another gadget, if you can have access to all that is on your computer and on the net? There are limits, of course, the mobile bandwidth often isn’t good enough, and you will also probably reach the FUP data limits (10 gigs on my phone), but still…