The “Information Artifact” Game – Bios 2007

This year’s Bios party wasn’t (at least from the viewpoint of our psychedelic decorations crew Vytvarny Krouzek Ctverecek) as hectic and full of work as previous years, and so I used the time to prepare a slightly different kind of project.

The party was in the middle of beautiful woods, but most people tend to spend the whole day around the camp, drinking beer and socializing. Not that there’s something bad about it, I just thought they could like a change. So I prepared a game, a “treasure hunt”, like those played in summer camps for kids. The goal was to introduce a story, which would engage people a bit and give them a challenge, and take them for a walk. I also wanted the story to help with a proper set & setting for the night, so it’s in my favorite “psy-fi” (psychedelic fiction :) style.

Only a fragment of people went for the walk – I knew about 6 groups, but perhaps a few more went too. But this was expected, and I was curious whether someone would like the idea at all. The reactions were “OK” to “very good”, just one team complained that the “walk” was actually quite long (about 2 hours) and not trivial – however, that was the point, and it seems that I managed to strike the balance quite well – it wasn’t too easy, but it wasn’t hard either. Most of the game was about following colored-paper marks, and I was pleased when I was told that it was quite possible to use intuition to find the next mark.

The story itself was composed of two parts. First, there were messages and comments left by someone, who went ahead of the players. The second part was information, leaking from the “Information Artifact”, which advanced the story itself.

First comment was available in the camp, together with the key to first cypher, which was placed on a rock above the camp valley and contained first part of the actual story.

Those are the messages as you would meet them on the way. By the way, if anyone has photos from the game, please let me know.

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Internet Marketing Resources For Musicians And Labels (Draft)

This post is meant to provide a collection of resources and concepts and basic ideas about how the Internet can be used in music marketing. It is meant for musicians, producers, DJs and labels, hopefully without too many genre-specific things. However, the general ideas about Internet marketing mentioned and linked to in this article may be useful to people in other fields besides music too. Currently, it’s a draft, so if you encounter errors, or if you think we should expand on some sections, if you have any questions, or ideas, tips, links etc. which we didn’t mention, please tell us, or feel free to leave you’re note in the comments. If some of the points aren’t anything new for you, good – because there still seems to be a lot of artists and labels big and small, for whom most of this will be new. You don’t have to care about the bleeding edge of IT to be able to make use of the excellent (and often free) marketing opportunities of the Internet. However, this post is just for you if you do understand that there is a lot of potential in the Internet, but you could use some help finding out some inspiration and also practical tips about what can be done and how. We’ll offer you some general concepts of marketing on the Internet, and we’ll talk about how to make yourself present at the places where people could be looking for you and how to make the most of them. Read on…

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